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LINE FRIENDS takes up ARTBOX Café residence

Branded activation sees Brighton venue renamed as ‘LINE FRIENDS & BT21 Tasty Universe’.

WildBrain CPLG has secured a deal on behalf of LINE FRIENDS for a branded activation at Brighton-based ARTBOX Café.

Following its launch on December 12, the LINE FRIENDS at ARTBOX Café partnership is now underway and sees ARTBOX Café utilising LINE FRIENDS’s BROWN & FRIENDS and BT21 characters across the takeaway and sit-down café.

The café has been renamed ‘LINE FRIENDS & BT21 Tasty Universe’ and a branded eat-in menu has been introduced with a range of savoury dishes, desserts and drinks. Themed ice creams are also available from its takeaway parlour.

The cafe’s shop is selling products from UK licensees including GB eye, Paladone and Aurora, alongside its own exclusive collection of pins, tote bags, mugs, face masks and notebooks.

LINE FRIENDS characters decorate ARTBOX’s exterior and interior, with the café’s windows displaying a range of merchandise.

“During these times, consumers are seeking out fun experiences, which are also executed in a COVID-safe way,” said Danielle Brosnan, brand and retail manager at WildBrain CPLG. “This exciting new partnership with ARTBOX Café delivers exactly that, as fans of LINE FRIENDS’s beloved BROWN & FRIENDS and BT21 brands now have a destination to immerse themselves in the world of their favourite characters, and also purchase merchandise to continue the experience at home.”

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