Barcelona star to launch new premium lifestyle brand in the summer.
FC Barcelona and Argentina star, Lionel Messi is to debut an apparel collection in the summer.
The football star has partnered with brand portfolio company MGO to create Messi. MGO’s chief creative officer is Ginny Hilfiger, the sister of fashion designer Tommy Hilfiger.
The premium lifestyle brand will have a sporty edge and will mainly be menswear, although it will also include a number of women’s tops, reported WWD.
It will launch in July on a global e-commerce site called The Messi Store, with a full product roll out planned for August.
New product will be released each week on a limited basis, while some items in the mix will be autographed by Lionel.
In addition, September will see the brand partner with Savile Row tailor Richard James, plus English shoe brand Tricker’s. A small capsule collection will be offered at high-end specialty store Santa Eulalia in Barcelona, as well as in London Persona, a brand and store created by MGO partner, Julian Groves.
Chinese online site Tmall will also launch a Messi store in the autumn.