Lisle Licensing has been appointed as the exclusive UK agent for award-winning expert in aesthetic medicine and non-surgical procedures, Dr Tijion Esho and his brand Esho.
The multi-disciplined agency has expanded its lifestyle portfolio in the last three years and the latest signing demonstrates its focus in a sector which continues to thrive.
Over several years, Dr Tijion Esho has established himself as a pioneer in the beauty industry with a passion for creating natural results and an attention to detail that surpasses his peers, most recently with lip care. However, his point of difference has been delivering results that consumers can achieve without any surgical procedure. He operates three award-winning clinics in the UK, and one in Dubai, plus retail partnerships with the likes of Sephora, Flannels, ASOS and QVC.
His introduction into licensing, in partnership with Lisle will focus on delivering consumers ‘the Esho experience at home’.
The licensing programme will extend the Esho brand into areas that are naturally aligned to the core brand. This will include publishing, allowing Dr Esho to talk about the wellness category and how to prepare for certain procedures, as well as general insights in the beauty and wellness space.
The Lisle team will also focus on developing a home salon range, beauty lines, fragrance and health supplements.
“It’s hard to summarise Dr Esho’s credibility and expertise concisely as he’s achieved so much when you begin to list his medical qualifications, innovations in beauty and award wins, and an unrivalled passion for the industry to which he’s so dedicated,” commented Francesca Lisle, md at Lisle Licensing. “His aspiration to reach a wider audience who resonate with his beliefs is why we’re so delighted to have Dr Esho partner with us on this very exciting new client journey taking ESHO into the next stage of categories for the brand.”
Dr Tijion Esho added: “When I created ESHO it all came from a dream of wanting to make something bigger than myself. Creating something which could reach all around the world, into consumer’s homes and their everyday lives. Signing this special licensing agreement is a strategic move to come closer to fulfilling this goal and I’m truly excited to see what the future holds.“