Magic Box Toys International appoints agency to help expand property.
Lisle Licensing has been appointed by Magic Box Toys International to help grow collectable brand, SuperZings.
Hitting UK shelves this month, the SuperZings are everyday objects brought to life in a fun, comic ‘hero vs villain’ rivalry theme.
Clad in superhero capes and eyemasks, there are 80 multi-coloured characters to collect, each with a matching ‘rival’ – for example, hero orange Mr C has a rival called Jack the Juicer.
There are 36 regular characters available in two colour themes, as well as six Silver and two Gold ‘Rare’ and one Enigma ‘Super Rare’ SuperZing.
There are also Supercars and Hideouts to collect.
Lisle Licensing’s Francesca Lisle said: “From the second we were introduced to SuperZings, we knew there was an extremely new and exciting toy line perfect to be licensed.
“This has been a very interesting and innovating category in our industry and we are thrilled to be representing Magic Box Toys.
“With a large number of retailers already on board, 2018 is set to be an exciting year for SuperZings and we can’t wait to introduce this brand to licensees and retailers.”
Ben Harper from Magic Box Toys, added: “The colourful, comic-book-style world – Kaboom City – that we’ve created with the SuperZings offers an array of great licensing opportunities, so we’re delighted to be partnering with Lisle to ensure every avenue is explored.
“They have excellent experience in this space and we’re excited about what the future holds.”
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