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Little Brother Books unveils spring/summer launches

Three new Fun, Play and Learn titles, plus three Ultimate Gaming Guides will be launching this month.

Little Brother Books is lining up six new spring/summer launches this month.

Three new Fun, Play and Learn titles will be arriving in May including L.O.L. Surprise, Barbie and World of Dinosaurs, along with three Ultimate Gaming Guides – GamesWarrior’s Ultimate Guide to Fortnite, Roblox and Minecraft.

All six titles have entirely new content created exclusively by Little Brother Books. Priced at £5.99 each, they will go on sale in early May at Amazon, TJ Morris, Sainsbury’s, Smyths Toys and other book retailers.

Little Brother Books believes that high visibility at retail is key to driving impulse sales and has been successful in placing thousands of dedicated FSDUs and POS in major retailers over recent years.

“Our mid-year Annuals and Gaming Guides launching this season are testament to our success in refreshing this market and I’m thrilled that we have six titles to delight parents and children alike this summer, with six of the hottest properties in the market,” commented Matthew Reynolds, md at Little Brother Books. “Despite 2020’s challenges, Little Brother Books once again dominated the Annuals market, and we retained our position as the number one publisher in this sector for the third consecutive year with unrivalled distribution for our leading brands.

“2021 is shaping up to be even more successful with other major retailers coming onboard, as well as exciting new brands joining our portfolio.”

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