This ad will be closed automatically in X seconds.

Preschool property Little Grey Fergie ready to make licensing impact

bRAND-WARD Services and Farmyard Stories have appointed WildBrain CPLG to act as the licensing and merchandising agent in the Nordic territories for the preschool property, Little Grey Fergie.

The agency will develop the licensing programme across Norway, Sweden, Denmark and Finland for the property, created by Morten Myklebust and produced by Anne Thovsen.

The live action series for preschoolers tells the story of a Ferguson TE20 tractor which is not only alive, but also secretly set on helping on the farm where he lives.

It has been a domestic success since its first airing on leading local broadcaster NRK in 1998, which was followed by the production of a TV series, movies, books, toys, merchandise, stage shows and a theme park. Little Grey Fergie then expanded its audience internationally with a popular YouTube channel.

The brand will celebrate its 25th anniversary in 2023, with the new licensing programme acting as a big step towards familiarising kids beyond Norway with Fergie and its values: honesty, frugality, kindness an playfulness.

“With a strong platform for Little Grey Fergie on YouTube, families around the world want to know more about our tractor and its friends,” commented Anne Thovsen, ceo and producer at Farmyard Stories. “It is, therefore, with great enthusiasm and joy that we enter this collaboration with WildBrain CPLG which will help us extend fans’ experience of the brand.”

Jenny Strehle Ilic, commercial director Nordics at WildBrain CPLG, continued: “Our expertise in bringing character brands to life through consumer products programmes makes Little Grey Fergie an exciting addition to our preschool entertainment portfolio. We see great potential and are looking forward to growing his happy presence among kids and families in the Nordics.”

Jean-Philippe Randisi, co-founder of bRAND-WARD, added: “Kids, their parents and grand-parents need more than ever the simplicity and empathy of Fergie. With its impressive experience and broad international reach, WildBrain CPLG is the perfect partner to take Fergie to consumers across Scandinavia and beyond.”

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.

Top brands, licensees and retailers all set to celebrate on Thursday 27 April at the Royal Lancaster Hotel in London....
Bravado has collaborated with Selfridges on a new Elton John bespoke retail experience....
Spin Master has appointed The Point.1888 as the UK brand licensing agent for its newest franchise, Unicorn Academy....
The multi-disciplined licensed apparel specialist has secured a new deal with MGA Entertainment for its Bratz doll brand....
Inspired by the criminal organisation, the range includes t-shirts, hoodies, a duffle bag, Akedo high-top trainers and a reversible bucket hat, as well as a limited edition collector's box....
Joie has signed a new official partnership with Manchester City Women's Football Club, making it the club's Official Family Partner....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.