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Little People preschool brand coming to TV

New series based on original Fisher-Price brand hits screens in the US in March.

A new TV series based on the original Fisher-Price brand, Little People, has been confirmed by Mattel and Hit Entertainment.

The new show will begin airing on Sprout in the US from March 7.

In addition, it has also been sold to several other broadcasters around the world including Cartoonito (UK), RTL (Netherlands), Discovery Kids (LatAm), E-TV (South Africa), TV Cultura (Brazil) and Televise (Mexico).

Aimed at two to five year olds, Little People will be an animated musical/comedy series.

Christopher Keenan, vp global content & executive producer, Hit Entertainment, said: “We are thrilled that Sprout’s viewers and parents will be joining Little People on their big adventures. Sprout is the ideal preschool broadcast platform for this musical, comedy series about imagining a better world.”

The news follows the December 2015 announcement of a partnership between Mattel and DHX Media, which will see the two co-produce new episodic, short-form and long-form programming of Little People.

The partnership will also see DHX handle all future global distribution for Little People.

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