Represent and Global Merchandising Services have revealed the ‘ultimate collaboration’, with a Live Forever capsule collection in partnership with Oasis.
First teased on social media in August on the day of the Oasis reunion announcement, the hotly tipped collaboration will finally be available to purchase from this week (13 December).
To celebrate 30 years of Definitely Maybe, the Represent x Oasis collab pays homage to one of the album’s biggest tracks, Live Forever, with a 10-piece capsule. The collection features Represent’s signature Owners Club artwork merged with the Oasis logo, as well as Definitely Maybe pieces featuring photography of Liam and Noel Gallagher, shot by Kevin Cummins in the ‘90s.
The collaboration also sees the brand tap into homeware, with co-branded mugs, ashtrays and rugs available to purchase, with prices ranging from £65 up to £600.
“For us, this collection has been years in the making, it’s been our ultimate collaboration,” commented Michael Heaton, creative director and founder of Represent. “Since the inception of Represent, the band has been a point of massive inspiration; the parallel of also being two brothers from Manchester felt close to home. This collection was an opportunity for us to highlight an iconic time in Oasis’ career and marry that up with something that is iconic to us, Owners Club.”
Jens Drinkwater, head of licensing at Global Merchandising Services, continued: “We are thrilled to partner with Represent on the launch of this new collection that pays tribute to one of Britain’s most iconic bands of all time. This is only the start of many strategic partnerships we have planned to celebrate the band over the next year.”
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