This ad will be closed automatically in X seconds.

Liverpool FC scores with Konami

Global partnership sees players and stadium recreated in Pro Evolution Soccer video game.

Liverpool FC has secured a global partnership with Konami Digital Entertainment – meaning its players and the Anfield stadium will be recreated in the upcoming Pro Evolution Soccer video game.

The three-year deal gives Konami full player access to ensure the in-game Liverpool team replicates their overall playing style.

All three kits will be available in PES 2017, while Anfield (inclusive of the new Main Stand) will be reproduced via a free download after the game’s September launch, according to Sportindustry.biz.

Konami will also run promotions via its ‘myClub’ mode, allowing fans to add Liverpool players to their homegrown squads.

The club will also promote its involvement via digital marketing and social media, as well as further promotional activity.

Billy Hogan, chief commercial officer at Liverpool, said: “We are delighted to be partnering with Konami, whose attention to detail will make sure that Liverpool is well represented and will help us to continue to engage with our fans in new and exciting ways.”

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter.

MORE NEWS
B&LLAs24finalists500x500
 
The finalists in the Product, Property, Retail and Rising Star categories for the Brand & Lifestyle Licensing Awards 2024 have officially been revealed....
MiffyGaleries500x500
 
Two shop-in-shop activations have opened their doors in Galeries Lafayette Paris Haussmann for the classic brand....
TombRaider500x500
 
Video games developer, Crystal Dynamics, has signed the video game and geek culture specialist agency to represent Tomb Raider products for merchandise licensing....
HarlemGlobetrotters500x500
 
The Harlem Globetrotters - famous for fusing sport and entertainment - have signed with IMG to further develop the brand in anticipation of its 100th anniversary milestone in 2026....
RitaOra500x500
 
Primark is continuing its ongoing fashion collaboration with Rita Ora with a new spring collection combining a fresh floral colour palette with new designs....
F1Topps500x500
 
Formula 1 has confirmed a multi-year renewal of its partnership with Topps, which will see the Fanatics-owned company continue as the official licensee of Formula 1 trading card and sticker collections....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.