LMI sets sail with Mayflower400

2020 marks the 400th anniversary of the Mayflower voyage.

LMI has been appointed as the global licensing partner for Mayflower400 – the initiative which will commemorate the 400th anniversary of the Mayflower voyage in 2020.

The voyage is one of the most influential journeys in global history and a defining moment in the shared history of Britain, the US and the Netherlands.

The commemoration will recognise the impact of the Mayflower’s journey on Native American communities and address themes of colonialism and migration, providing an accurate, inclusive account of the Mayflower’s legacy.

A programme of art, music, theatre, exhibitions, storytelling, digital innovations, literature, crafts, festivals and debates will be delivered during 2020.

The international Mayflower Compact Partnership has been created to align 11 core UK partner locations across England, alongside the US, the Native American community and the Netherlands.

There are over 30 million US descendants of the passengers and crew who sailed on the Mayflower; this project aims to reach out to these descendants and other ancestral tourists to invite them to visit England and be part of the anniversary year.

Charles Hackett, chief executive of Mayflower 400, commented: “We are delighted to be working with LMI on developing the international licensing programme for Mayflower 400, especially with their extensive global experience in developing the International Space Archives Apollo 11 licensing programme celebrating the 50th anniversary of the successful NASA moon landing in July 1969.”

Want to read more news like this? Simply sign up to our daily digest in the box below. You can also follow @LicensingSource on Twitter.

Over 400 licensors, licensees, agents and retailers gather to see winners crowned....
The Competition and Markets Authority has blocked the proposed merger....
Read on for your last minute checklist ahead of today's big event....
Design-led retailer teams with three outdoor brands to help 'upgrade leisure time'....
New licensed dress-up and partyware collections due for key preschool brands....
Greeting cards and gift brand has a successful licensed collab with Portmeirion....
Get the latest news sent to your inbox
Subscribe to our daily newsletter