Licensee will create a range of apparel based on the popular children’s series.
LMI has been appointed as the licensing agent for the popular children’s series The Day Henry Met for the UK and Eire, and has already welcomed Poetic Brands to the licensee roster.
The deal includes a range of children’s apparel, outerwear and swimwear, nightwear and essentials.
The show – which began airing on ITV in the UK earlier this month – follows four year old Henry who has a friendly chat with whatever he meets each day.
Distributed internationally by Monster Entertainment, Wiggleywoo Production now has four seasons, totally 104 five minute episodes, broadcast in 192 countries across the globe.
“We are delighted to have secured the first of many licensing partners with Poetic Brands and we can’t wait to see The Day Henry Met available in selected retailers in time for Christmas,” commented LMI’s Andrew Maconie.