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London Entertainment Inc welcomes LFW designer to portfolio

Company to roll out licensing programme for luxury fashion designer, Samira Ebrahimi.

London Entertainment Inc is to roll out a licensing programme for luxury fashion designer, Samira Ebrahimi.

Samira – who specialises in occasional wear and red carpet pieces – launched her first collection at London Fashion Week in 2018. Since then, her brand has gone from strength to strength, with this year seeing her collaborate with Gary James McQueen at LFW (pictured together above), the nephew of the late British fashion icon, Lee Alexander McQueen.

Samira’s designs are heavily influenced by history and inspiring women throughout history, including her namesake, Semiramis, who was the Queen and Warrior of Babylon. She uses a mix of fine fabrics, satin, velvet and chiffon with a strong print and her warrior logo.

London Entertainment Inc – which is headed up by Saphia Maxamed – will be focusing on fashion and beauty, through diffusion ready-to-wear fashion ranges, accessories, fragrances and cosmetics.

Homewares such as bedding, tableware and wallpaper will also be targeted.

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