Preschool brand Love Monster is teaming up with Comic Relief to help raise money for Red Nose Day 2022.
The collaboration will see the character feature on the Red Nose Day early years fundraising packs. Red Nose Day takes place on Friday 18 March, 2022.
Tying in with Love Monster’s love of DJing and partying with the residents of Fluffytown, the pack has a festival theme and contains everything young fundraisers need to giggle, raise money and help change lives. It explains the background to Red Nose Day, gives lots of ideas and tips for nursery fundraising activities and provides helpful information such as sponsorship forms and how to submit donations.
Comic Relief is also producing a range of bespoke mental health learning resources for nurseries. The resources will support early years practitioners increase awareness with young children around mental health and how to explore emotions. A range of real-life case studies will also be made available to help practitioners demonstrate to children how their fundraising efforts can make a difference to the lives of others.
This reflects the values and messages of Love Monster, which helps preschoolers understand and manage different emotions and showcases the importance of kindness, empathy, connection and instinct.
“We’re delighted to be collaborating with CBeebies’ Love Monster for Red Nose Day 2022,” commented Fatima Ribeiro, executive director of fundraising and creative at Comic Relief. “The much-loved children’s character and his Fluffytown friends will help bring our fundraising ideas and learning resources to life and engage our youngest supporters in a fun, accessible and interactive way.”
Nicola Herrmann, brand director at Boat Rocker, added: “Full of heart and fun, Love Monster celebrates inclusive behaviour and collaboration, with a lovable hero who’s always searching for the right thing to do.
“It makes Love Monster the perfect choice to help youngsters get together to raise funds for this fantastic cause and we look forward to seeing him wearing his Red Nose with pride.”