Caroline Mickler Licensing has renewed Lovehoney’s licence for Fifty Shades of Grey, the demand for which, after 12 years, shows no sign of abating.
With the Fifty Shades of Grey Trilogy, E L James brought adult romance into the mainstream and inspired millions of people around the world to explore new sexual journeys. Since Lovehoney released the first official Fifty Shades of Grey collection in 2012, the portfolio has grown to more than 100 different products.
Lovehoney commented: “Many people around the world have followed the story of Anastasia Steele and Christian Grey, making Fifty Shades of Grey a well-known brand worldwide. For those curious for excitement and fun, Fifty Shades is the most natural and trusted brand to guide them in their journey.
“The strength of the Fifty Shades of Grey books and movies continues to engage new customers, ensuring an ongoing appeal for the product portfolio. As the largest sexual wellness company in the world, we at Lovehoney Group aim to continue to inspire people around the world to embark on their own journey to sexual happiness. We believe that roleplay and fantasies bring pleasure into people’s lives. We will continue to grow the Fifty Shades of Grey portfolio to encourage further sexual exploration and exciting journeys.
“With our unrivalled international distribution network, we continue to reach customers across the globe to promote these adventures and make the Fifty Shades Pleasure Collection an essential part of exploring and enjoying new sexual possibilities.”
Johannes Graf von Plettenberg, ceo at Lovehoney Group, continued: “We are pleased to announce the renewal of our license agreement with E L James for Fifty Shades of Grey. As an integral part of our portfolio, the Fifty Shades of Grey products speak to an important customer group curious to explore BDSM. We look forward to continuously bringing the brand to life for all book and movie fans as well as explorers beyond that.”
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