Over three million units of company’s branded pleasure collection have been sold to date.
Lovehoney is set to debut its final ‘pleasure’ collection inspired by the Fifty Shades of Grey trilogy by EL James.
Fifty Shades Freed – The Official Pleasure Collection will be shown for the first time this weekend at ANME – the Adult Novelty Manufacturers Expo – in Los Angeles.
Over three million units of the Fifty Shades of Grey range have been sold to date worldwide since Lovehoney secured the licence.
The Official Pleasure Collection consists of 17 products in a purple and rose gold colourway. The line will sit alongside a limited edition premium range, Fifty Shades Freed – The Cherished Collection.
This will include ten limited edition luxe products, which will be marketed as collector’s items and will feature luxury leather and suede.
“Lovehoney are the only company with the official licensed collection for Fifty Shades of Grey,” commented Jim Primrose, ROW sales manager. “No other company in the industry does more collaborative work with their customers than Lovehoney and with more retailers than ever contacting us to do staff brand and product training, the demand is greater than ever for Fifty Shades.
“There is no other brand out there quite like Fifty Shades to attract new customers to your business and with the new Freed collection, we are catering for an even wider customer demographic, resulting in more sales for our distributors and their retailers alike.”
ANME takes place from July 16-18 in LA.