Lush partners with Sanrio for latest licensed collaboration

Lush has partnered with Sanrio for its latest licensed collaboration – launching a limited edition range of Hello Kitty and Friends products.

Lush is looking to celebrate friendship with the collection, which it says is one of the most requested collaboration partners when asking staff and customers what they wanted to see from Lush tie ups in the future.

Products include a Hello Kitty Bath Bomb, My Melody Bath Bomb, Cinnamoroll Bath Bomb and Kuromi Bath Bomb, alongside a Hello Kitty and Friends Shower Gel and Perfume, a Friendship Cake Soap and a Milk Bottle Bubble Bar.

The partnership with Sanrio follows on from successful collaborations for Lush with brands including Barbie, Shrek and Minecraft among others.

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