Luxury American eclectic lifestyle brand, Robert Graham is launching a limited edition collaboration with Star Trek.
The collection combines Robert Graham’s signature wearable art design with iconography from the science fiction franchise.
There are six pieces including three button-down, collared shirts, as well as three nostalgic graphic t-shirts inspired by the episodic art from key moments in the series.
“As we began our design process with Star Trek, we quickly identified shared principles between our brands, including: the art of discovery, the pursuit of truth, and inspiring graphic elements that quickly became collectables,” explained Sean Chadwick, vp of design. “The collaboration was synergistic on many levels – from the RG brand mantra ‘Knowledge. Wisdom. Truth’ that appears on every garment, to the art and science behind our design techniques, to the loyal RG Collector fan base, we knew we had a rich story to tell together.”
Jose Castro, evp global collaborations, EMEA licensing and US softlines at Paramount Consumer Products & Experiences, continued: “This partnership with Robert Graham felt perfectly aligned to the core values of Star Trek, an iconic franchise rooted in equality and harmony. This collection continues the amazing storytelling through detailed and inspiring products that are designed with the highest creative standards.
“The values that rooted the partnership manifested beautifully in the apparel resulting in signature pieces that fans can wear to express their admiration for the Star Trek series.”
Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.
