This ad will be closed automatically in X seconds.

Mad Beauty continues licensed growth with Warner Bros. Consumer Products

Bath, body and cosmetics specialist to create products inspired by Friends, DC and Looney Tunes.

Mad Beauty is continuing to grow its licensed presence, securing a new partnership with Warner Bros. Consumer Products.

The deal will see the company develop a collection inspired by brands such as Friends, DC and Looney Tunes, further supporting its growth strategy in the UK and US.

Mad Beauty has seen strong growth over the last two years in home markets. Already 2020 has seen announcements including international extensions of existing brand licences, launching Mad Beauty USA after signing with Diverse Marketing and establishing new warehouse/fulfilment support.

The first collaboration from the WBCP partnership will be a collection inspired by Friends.

The range will launch into market from AW20 and will include an eyeshadow palette, lip glosses, make-up brushes, face masks, shower hats and more.

“We see ourselves as a beauty company that makes gifts rather than a gift company that makes beauty products and we believe that combining our experience in producing high quality beauty, bath and body ranges with some of WB’s most iconic characters is a winning formula that retailers will enjoy offering and fans will love,” said Trevor Cash, md of Mad Beauty.

Rachel Wakley, general manager UK & Ireland at WBCP, added: “We’re excited to partner with Mad Beauty on this wonderful new collection. This collaboration provides a great opportunity for fans to celebrate their favourite characters and incorporate them into their daily lives.”

Want to read more news like this? Simply sign up to our daily digest in the box below. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.

Creature Media finds out from children and parents just how lockdown has affected family life in major new research....
Entry deadline for the new Sustainability Award is Friday August 14....
Company is due to launch a range of biscuits later this year after striking a deal through Blonde Sheep Licensing....
Including Endemol Shine Group continuing to build the licensing programme for Peaky Blinders....
Anime brand teams with subscription box specialist to create exclusive monthly items....
Garda Lakers' Hartmut Leger on why we need more 'brave and crazy' collaborations and sustainable products....
Get the latest news sent to your inbox
Subscribe to our daily newsletter