Bath, body and cosmetics specialist to create products inspired by Friends, DC and Looney Tunes.
Mad Beauty is continuing to grow its licensed presence, securing a new partnership with Warner Bros. Consumer Products.
The deal will see the company develop a collection inspired by brands such as Friends, DC and Looney Tunes, further supporting its growth strategy in the UK and US.
Mad Beauty has seen strong growth over the last two years in home markets. Already 2020 has seen announcements including international extensions of existing brand licences, launching Mad Beauty USA after signing with Diverse Marketing and establishing new warehouse/fulfilment support.
The first collaboration from the WBCP partnership will be a collection inspired by Friends.
The range will launch into market from AW20 and will include an eyeshadow palette, lip glosses, make-up brushes, face masks, shower hats and more.
“We see ourselves as a beauty company that makes gifts rather than a gift company that makes beauty products and we believe that combining our experience in producing high quality beauty, bath and body ranges with some of WB’s most iconic characters is a winning formula that retailers will enjoy offering and fans will love,” said Trevor Cash, md of Mad Beauty.
Rachel Wakley, general manager UK & Ireland at WBCP, added: “We’re excited to partner with Mad Beauty on this wonderful new collection. This collaboration provides a great opportunity for fans to celebrate their favourite characters and incorporate them into their daily lives.”