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Mad Beauty grows licensed line-up

Bambi and Beauty and the Beast brands join popular Disney Never Too Old range.

Mad Beauty has expanded its popular Disney Never Too Old collection, adding the Bambi and Beauty and the Beast brands.

Both collections are specifically designed to tap into the millennial and older target market, according to the company, which was highlighting the ranges at Autumn Fair this week.

Mad Beauty looked to the original Beauty and the Beast animation to design a number of product, aiming to evoke the nostalgia of both the early and more recent movies and silhouettes.

The Rose and Dome feature, as well as Mrs Potts and Chips.

Products include Belle’s Beauty Dome (containing hand cream, body wash, body lotion and a soap bar), Enchanted Rose Hand Cream, Mrs Potts and Chip Lip Gloss Duo, Belle’s Beauty Treats (hand cream and lip balm) and Enchanted Rose Bath Petals.

Meanwhile, the B for Bambi range was inspired by images from the animation and includes a Body Wash and Bath Puff Wash Bag Set, Bath Soak, Bath Fizzer Set, Lip Balm Dup, plus a Hand and Nail Care Set.

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