Mad Beauty has launched a new Beetlejuice-inspired gift collection, which aims to capture the ‘eerie charm and whimsical spirit’ of Tim Burton’s cult classic movie.
The ‘spine-chilling’ product line-up includes Beetlejuice Body Exfoliator, Lip Balm Duo, Hand Care Set, Nail File, Nail Art Stickers, Hair Colour and Body Tattoos, all launching at HMV.
“The Beetlejuice collection is a playful homage to the iconic film, blending spooky aesthetics with practical beauty products,” commented Julia Cash, creative director at Mad Beauty. “We wanted to create a range that allows fans to immerse themselves in the ghostly world of Beetlejuice while indulging in some self-care magic.”
Trevor Cash, sales director at Mad Beauty, continued: “We are beyond excited to announce that this unique collection is available for pre-order first at HMV. This partnership allows us to reach Beetlejuice fans directly, offering them an exclusive first look at these must-have items.”
Nicolette Kelleher, HMV’s pop culture buying manager, added: “If you love Beetlejuice, you are going to love the Beetlejuice beauty range from Mad Beauty, due to launch in selected HMV stores in September. I am very excited to see this in our stores. The product line-up is great and so is the packaging. My personal favourite is the Nail stickers, which I can see being a bestseller.”
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