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Maggie & Rose celebrates 65 years of Miffy

Family members’ club teams up with classic bunny character for Easter activities.

Global family members’ club, Maggie & Rose has teamed up with Miffy to help mark the classic brand’s 65th anniversary.

The collaboration launches in London on Mother’s Day – Sunday March 22 – with a Miffy-themed afternoon tea available at the newly opened Maggie & Rose public café in Islington.

Set against a brightly coloured backdrop of Dick Bruna’s signature artworks on display in the café, guests can nibble on savoury sandwiches, Miffy cookies and orange macarons, washing the treat down with a healthy carrot shot until April 14.

The Miffy Afternoon Tea costs £12 each for adults (£15 to include a glass of prosecco), and £5 each for children.

From March 30, the partnership rolls out into the classrooms and brasseries of the Maggie & Rose London clubs (Islington, Chiswick and Kensington). Members and non-members can enjoy Miffy-themed art and cooking classes, storytelling and dressing up (until April 14).

The Maggie & Rose clubs located in China and Hong Kong will also be celebrating Miffy’s 65th birthday later in the year.

“We aim to bring families together in ways that are creative, educational and fun – whether that be through our clubs, classes or nurseries,” said Anna O’Riordan, head of marketing at Maggie & Rose. “Dick Bruna believed in allowing space for a child’s imagination. This mirrors Maggie & Rose’s approach to learning which centres around the process of creativity as being key to a little’s one development.”

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