Club secures multi-year deal with Hawaiian sunglasses and eyewear brand.
Manchester United has unveiled its latest brand collaboration, teaming up with Hawaiian sunglasses and eyewear brand, Maui Jim.
The company will supply the Manchester United first team, academy and women’s teams with glasses from its sun and optical ranges, reports SportIndustry.biz.
In addition, there are also plans for a co-branded collection to go on sale in the Old Trafford Megastore later in the year.
“We are thrilled to welcome Manchester United to the Maui Jim ‘Ohana (Hawaiian for family),” said Jay Black, vp of global marketing at Maui Jim. “For us, it is an honour to partner with one of the world’s most successful sports teams, within the world’s most popular sport.”
Manchester United’s group md, Richard Arnold, added: “Maui Jim is a revolutionary global eyewear brand that is one of the largest and most innovative producers of sunglasses in the world.
“I’m delighted that they will be joining the United family and creating a range of exclusive eyewear pieces specifically for our fans.”