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Marianne James joins Hasbro’s global licensing team

Popular exec named vice president EMEA consumer products.

Marianne James is joining Hasbro as vice president, EMEA consumer products, it was confirmed yesterday (October 2).

Marianne (pictured) will officially join the company on November 11 and will be based out of Hasbro’s Stockley Park UK office. She will report to Casey Collins, svp and general manager of global consumer products at Hasbro.

“I’m thrilled to welcome Marianne to the Hasbro Consumer Products team,” said Casey. “Marianne will join our team of passionate industry leaders with a key focus to drive our franchise brands and expand into new categories, channels and markets.

“Her leadership capabilities, depth of market knowledge, and strategic vision will help drive further growth in our EMEA consumer products business.”

Marianne was previously vp of licensing, commercial partnerships and experiences across Europe for Viacom Nickelodeon Consumer Products..

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