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Martha Stewart to join Licensing International Hall of Fame

Long-standing licensing powerhouse to be inducted at the Licensing International Excellence Awards on May 19.

Licensing International has named Martha Stewart as the 2020 inductee to the Licensing International Hall of Fame.

Martha (pictured) will be honoured at the Licensing International Excellence Awards, taking place May 19, 2020 at the Mandalay Bay Resort and Casino in Las Vegas, in conjunction with Licensing Expo.

Martha was one of the pioneers of the modern licensing model, beginning with her trailblazing direct to retail deal with Kmart in the late 1990s. She founded the diversified media and merchandising company, Martha Stewart Living Omnimedia, which is owned by brand management firm, Marquee Brands.

With a product line that has touched almost every category from fashion to food, paint to pet products and a wide variety of home goods, Martha continues to launch innovative lifestyle-based brand extensions.

Most recently, the brand revealed plans to develop branded real estate communities in markets around the globe.

“I am very honoured to be inducted into the Licensing International Hall of Fame,” said Martha. “I have spent my life’s work creating high-quality, practical, functional, and innovative products at an affordable price to enhance one’s lifestyle and home.

“I look forward to sharing more of the expertise we have developed over the years and to expanding our product categories and distribution worldwide.”

Maura Regan, president of Licensing International, added: “Choosing one individual to recognize from the vast pool of talented, dedicated professionals in this industry is never easy.

“Martha epitomises everything this honor represents – her legacy of innovation and constant evolution, which continues to this day, showcases brand building at its best.”

Carolyn D’Angelo, president of the home division at Marquee Brands, continued: “We are beyond proud of Martha for receiving this honour from Licensing International. She founded an incredible company that has since become a renowned and widely distributed brand, transcending across various media channels, product categories and industries.

“We are excited to continue growing the brand and bringing Martha’s expertise into more homes around the world.”

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