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Marvel takes the wraps off ‘Marvel Must Haves’ initiative

52-week campaign features releases of product inspired by new Marvel Studios series on Disney+, starting with WandaVision.

Marvel fans will be able to look forward to a full year of new Marvel Studios inspired-product reveals spanning toys, games, books, apparel, home décor and more.

Mirroring Marvel Studios’ upcoming Disney+ series roll outs, Marvel Must Haves will serve as the preeminent source on Marvel.com for product reveals supporting each new series, beginning with Marvel Studios’ WandaVision, which debuts on January 15.

Every Monday from January 18 through to the end of the year, Marvel.com will debut new product highlights via the Marvel Must Haves landing page. The weekly reveals will include items from the likes of Hasbro, LEGO, Funko, Her Universe and Loungefly among others.

In addition, merchandise will also be available from shopDisney.com, select Disney Parks, Amazon, Hot Topic, Ulta, Walmart and Target.

WandaVision – starring Elizabeth Olson and Paul Bettany – is a blend of classic TV and the Marvel Cinematic Universe, in which Wanda Maximoff and Vision, two super-powered beings living idealised suburban lives, begin to suspect that everything is not as it seems.

WandaVision marks the first series from Marvel Studios streaming exclusively on Disney+. It will be followed by the likes of The Falcon and the Winter Soldier, Loki, What If…?, Ms Marvel and Hawkeye throughout the year.

“Fans tuning into Disney+ this year will experience Marvel like never before with six exhilarating series, complemented by must-have merchandise featuring character favourites and milestone moments,” said Paul Gitter, svp for Marvel Licensing. “Marvel Must Haves is an unprecedented weekly celebration where fans around the world can discover cool new products that authentically celebrate each new episode.”

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