This ad will be closed automatically in X seconds.

Masha and the Bear steps up with Havaianas

New collection of flip flops will launch globally featuring Animaccord’s popular preschool character.

Animaccord has teamed up with Brazilian footwear brand, Havaianas to launch a new collection of flip flops featuring the characters from its hit preschool show, Masha and the Bear.

The first licensed baby Havaianas launched into the market earlier this year, starting with Asia Pacific. Further distribution is planned in Europe, Latin America and other territories in Q2 2021.

“Kids licences are a great opportunity for Havaianas to be connected with a younger target,” commented Maria Fernanda Albuquerque, global communications director at Havaianas. “Now, with Masha and the Bear in our portfolio, we expect to go even further in building our strength among this target [audience].”

Manaf Hassan, sales director at Animaccord, EMEA and Americas, added: “We are very excited about this partnership. Being loyal to the brand and owning several pairs of Havaianas flip flops, just like most of us do, makes this partnership special for myself as well.

“This success story is just another proof that Masha and the Bear is a great match for iconic fashion brands, like Havaianas.”

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.

MORE NEWS
Quiz2021winner500x500
 
The popular event will take place at Lords Cricket Ground, in the Thomas Lord Suite on Thursday 13 October....
ADuckworth500x500
 
Dreamtex's Anthony Duckworth on taking advantage of wider opportunities across the licensing industry to maximise consumer spending....
Moshi500x500
 
“Working with the team at Moshi has been an absolute delight, and our free content drops are just the start of our collaboration."...
Maurice500x500
 
The animal welfare charity and Cantilever Media have joined forces with the upcoming Sky Original animated feature film based on a children's fantasy by Sir Terry Pratchett....
Smeds500x500
 
The hotly tipped animation will form a key part of BBC One's schedule this Christmas....
job
 
The sports and brands licensing agency is looking to hire a new licensing manager....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.