Arrival of season four of preschool show backed by UK marketing campaign including on-air competition and The Entertainer promotion.
Animaccord is launching season four of its preschool hit, Masha and the Bear on Tiny Pop this week – supported by a comprehensive UK marketing drive, an in-store promotion at The Entertainer and new consumer products deals for the region.
The new season – called Masha’s Songs – begins today (October 12) on Tiny Pop and consists of 13 episodes. Each is dedicated to a particular country and its music, values and culture.
Tiny Pop is backing the launch with a series of marketing activities including a nationwide on-air and digital musical competition, asking viewers to go to the Tiny Pop Artpad and design a picture of the Masha Musical Band.
The competition will run for three weeks from November 9 to November 30 and will raffle prizes from Animaccord’s retail and toy partners, Smyths Toys and Simba Dickie Group.
There will also be a separate schedule of Tiny Pop online and social competitions in conjunction with Simba Dickie Group and Tactic.
The premiere of season four also coincides with a host of new UK consumer products deals. Lisle Licensing has secured William Lamb to create Masha and the Bear backpacks, school bags and fashion bags; while Smiffys will develop branded costumes and accessories, tableware, paper decorations, party bags and balloons to distribute in the UK, GAS and Iberia.
In addition, The Entertainer will stock Masha’s Songs branded caps in over 170 of its stores nationwide.