This ad will be closed automatically in X seconds.

MasterChef homewares range launches at Ambiente

Endemol Shine Group partners with housewares company Arovo on new collection.

Endemol Shine Group has partnered with European housewares company, Arovo for a new MasterChef homewares range.

The first collection launched at the Ambiente fair in Frankfurt which kicked off on February 7 and concludes today (Tuesday February 11).

The multi-territory deal will see Arovo offer a broad selection of products and will include ceramics, tableware, textiles, cookware, knives, utensils and small domestic appliances among others.

“I am thrilled that together with Arovo, we will continue to build on MasterChef’s integrity with a beautiful range of products, at attractive prices,” said Jane Smith, group director, brand licensing and gaming at Endemol Shine Group. “This partnership allows us to reach more of our global MasterChef consumers through both traditional retail and online channels.

“They will be offered a whole new MasterChef experience in their homes with a product range that is outstanding in design and quality, and is true to our MasterChef brand values of creativity and excellence.”

Nathalie Vandeghinste, ceo at Arovo, added: “When we learned the combined kitchen and tabletop licence would become available for MasterChef we did not hesitate. There are very few brands that can easily cross all of the various product lines of these categories.

“On top of that the brand has very positive brand recognition in over 60 countries. Working with the team at Endemol Shine has been extremely productive and at Arovo we are confident this is the beginning of a long and fruitful partnership.”

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.

MORE NEWS
HamleysChristmas500x500
 
Hamleys has officially begun its countdown to Christmas with the unveiling of its highly anticipated Christmas Windows at the world-famous toy shop on Regent Street in London....
BarbourShauntheSheep500x500
 
Having successfully patched up The Farmer’s waxed jacket last year, Shaun the Sheep and his flock are back for more adventures with Barbour, as part of its 2024 Christmas campaign....
Sourebynet500x500
 
The furniture design and sourcing company has secured partnerships for BBC Studios' Bluey and with Disney, working on new children's furniture collections with 'storytelling at their core' and remastered to align with modern lifestyles....
JudgeDredd500x500
 
The UK-based pop culture company has signed a global gift and collectables licence with Rebellion for 2000 AD, the home of Judge Dredd and Rogue Trooper....
BeanoAmazonKids500x500
 
Beano - the world’s longest running weekly comic - has partnered with Amazon Kids+ on a wealth of original content including an exclusive Beano Bite app....
TalkingTomAngryBirds500x500
 
The partnership unites the Talking Tom and Red characters for the first time in a special crossover event....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.