Mattel and Minecraft have joined forces to launch the new Minecraft Creator Series Camp Enderwood downloadable content map and toy line.
Introducing a host of new characters and a new, immersive gameplay experience, Camp Enderwood is a digital destination developed in partnership between Mattel, Minecraft and Cyclone Designs. It features a new downloadable map full of unique mini games, available for free download on the Minecraft Marketplace.
Visitors to Camp Enderwood can try their hands at activities such as marshmallow roasting, arts and crafts, horseback riding, archery, trampolining, disco dancing and even take part in the Glamper Scavenger Hunt.
The launch coincides with Mattel’s release of a bespoke Creator Series toy line including characters, accessories and stories from the DLC map.
Action figure packs come with exclusive in-game items accessed via unique codes in each pack. In both the physical and digital worlds, Minecraft fans can explore Camp Enderwood with newcomer characters and fan favourites including Top Athlete, Camp Rockstar, Glamper, Star Child, Gamer, Ska Kid, Craft Lady, Avid Adventurer, Moth Creature, Sunken Spirit and the Yeti.
Half of the Camp Enderwood character roster will be released as toys this spring, with the remainder debuting in the summer.
“Mattel is committed to providing fans of our iconic brands with new channels to experience their favorite characters and storylines,” commented PJ Lewis, global head of action figures at Mattel. “In partnership with Minecraft, we are thrilled to bridge new connections between the physical and digital worlds. Camp Enderwood is the place where those scary campfire stories are true, and we cannot wait to share it with Minecraft fans.”
Federico San Martin, director of Minecraft Consumer Products, continued: “We are proud to partner with Mattel on bringing Camp Enderwood to life. Minecraft is focused on bringing our community thoughtful experiences through fun and engaging activities in new and exciting ways. We believe the unique and vibrant cast of characters within the toy line and DLC reflects the diverse and inclusive community of Minecraft.”
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