Mattel has confirmed the appointment of Mara Verzé as head of UK consumer products.
Mara (pictured) joins Mattel EMEA from Authentic Brands Group where she was responsible for brands such as Nautica, Nine West, Aeropostale, Vince Camuto, Forever 21 and Izod within EMEA and India region, as well as serving as relationship manager for licensing partners to maximise business performance and drive retail profitability.
She has also previously worked for IMG, with responsibility for international licensees across multiple categories including apparel, footwear, luggage, car accessories, gardening, tools, e-mobility, toys and territories (Europe, Asia, Americas, Middle East).
“We are delighted to welcome Mara to the Mattel EMEA team. Her extensive experience and proven track record in managing diverse brand portfolios and driving retail profitability make her an invaluable addition,” commented Ruth Henriquez, senior director licensing, publishing and LBE EMEA. “We look forward to leveraging her expertise to further strengthen our consumer products presence in the UK market.”
Mara Verzé, head of consumer products UK, continued: “Joining a team whose passion and imagination created such iconic brands and products is a dream come true. I look forward to working with the entire Mattel team to build on their incredible momentum and play a role in the execution of Mattel’s full franchise strategy, inspiring and entertaining our fans in the UK and beyond.”
Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow us on LinkedIn and on Instagram (@licensing_source).
