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Mattel teams with Tiana Toys AndMe

YouTube favourite turned into a one of a kind Enchantimals doll.

Mattel is marking the launch of the new animal friendship inspired property, Enchantimals, by teaming up with YouTube favourite Tiana Toys AndMe.

The collaboration has seen the creation of a one of a kind Tiana Enchantimals doll, and has been brought to life on Tiana’s YouTube channel.

The aim of the new brand is to encourage children to celebrate friendship and help to build compassion for all living things while they play.

The partnership launched with Tiana embarking on a giant egg hunt in a forest where she discovered her very own bespoke Enchantimal doll. Tiana’s video unveiling the first ever doll has been viewed almost one million times.

Continuing the momentum of the Enchantimals launch, Toys AndMe released a YouTube video unboxing and unveiling of the new Enchantimals and features core characters Felicity Fox and Flick, Bree Bunny and Twist, Patter Peacock and Flap, Sage Skunk and Caper along with a host of other animal-inspired friends from the range.

Wendy Hill, brand activation director at Mattel UK, commented: “We couldn’t wait to create Tiana in miniature as an Enchantimals doll, honouring Tiana as a special member of the Enchantimals world – and of course to create her own animal bestie.

“Tiana’s enthusiasm and excitement for her special doll and the new range helps bring the brand to life in a magical way for kids.”

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