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Maurizio Distefano Licensing grows CoComelon in Italy

Agent secures raft of merchandise deals following agreement with Moonbug earlier this year.

Preschool hit CoComelon is now part of Maurizio Distefano Licensing’s portfolio of properties, following a deal with Moonbug earlier this year.

The agency – which secured the deal with Moonbug back in February – has already notched up a number of new licensing agreements for the property in the Italian market.

Headu will be creating a range of educational games such as flash-cards and tactile cards; Coriex will develop a line of accessories; OLED will launch a collection of baby products; Multiprint has signed up for stamp sets and colours; EasyShoes will create branded footwear; and Dulcop will launch bubbles in a number of different formats.

“I was immediately impressed by the strength that this property showed also among Italian families, who appreciated its educational content and catchy tunes,” commented Maurizio Distefano, president of the agency. “The increasing number of licensees who chose to develop products leveraging CoComelon just a couple of months after its arrival to our portfolio was further confirmation of this.

“We can definitely say that the series is having a remarkable and promising debut in the Italian licensing market.”

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