Maurizio Distefano Licensing has been appointed as the new licensing agency for Care Bears in Italy by brand owner, Cloudco Entertainment.
The Care Bears brand has seen success across various platforms and product categories in the territory.
Currently, the brand boasts retail placement with key licensees such as MC2 St Barth and J Brand International, featuring fashion collections at OVS stores across Italy. Additionally, International Games Trade offers a range of Care Bears figurine collectables.
These partnerships mirror the success seen with other European fashion giants like Benetton, Zara, Pull & Bear and H&M. With the launch of plush toys coming to Italy in Q1 2025, Cloudco Entertainment is aiming to expand partnerships and attract a wider audience, capturing the nostalgic appeal of parents and drawing new fans through innovative play.
“We are thrilled to represent the beloved Care Bears property in Italy,” commented Maurizio Distefano, president at Maurizio Distefano Licensing. “With its dual appeal of the classic brand and the new Unlock the Magic look, Care Bears fits perfectly with different targets and product categories. The rich style guides offer unlimited possibilities for development and align with new market trends every year.”
Kimberley McIntyre, senior licensing manager (EMEA) at Cloudco Entertainment, added: “Europe remains a key market for us, and working with agents like Maurizio Distefano Licensing is key to our continued success. Their local presence and expertise are invaluable as we aim to deepen our reach and connect with both new and existing fans across Italy.”
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