Italian licensing agency enters strategic partnership with Beanstalk to manage brands.
Maurizio Distefano Licensing has been appointed by Beanstalk to manage the licensing programmes for the Diageo brands Baileys and Guinness for the Italian market.
MDL will be leveraging its specific knowledge of the Italian market to grow the brands within the territory.
“We are thrilled to have the opportunity to work with Beanstalk and look forward to growing the licensing footprint for Baileys and Guinness in the Italian market,” said Maurizio Distefano, president of Maurizio Distefano Licensing. “Strategic brand extension through licensed products is among the most authentic and credible forms of communication, opening up further opportunities for consumers to experience the brand in fresh and attractive ways.
“In particular, Baileys and Guinness offer multiple possibilities to create products suitable for the Italian market in categories such as food and beverage, apparel and gift and novelties.”