McDonald’s – the UK’s largest provider of free books to children – has partnered with Mr Men Little Miss to celebrate the 50th anniversary of the classic brand.
New research found that over three quarters (76%) of Brits remember Mr Men books from their childhood and over half (54%) said the books helped them learn to read, cementing them as a staple is children’s education since their launch in 1972.
The research delved into the different personalities that Brits associate with cities across the UK including Little Miss Sunshine in Brighton, Mr Grumpy in Glasgow, Mr Busy in London and Little Miss Chatterbox in Liverpool.
The McDonald’s promotion sees the famous Happy Meal available in a Mr Men and Little Miss themed box, with either a 100% sustainable plush toy or a book to choose from.
It is running until 19 October (having kicked off on 29 September) as part of McDonald’s ongoing Book or Toy initiative which gives families the option to choose between a book or a toy with every Happy Meal.
McDonald’s has given away 100m books to children and families in the UK and Ireland since 2013.
There are 50 plush toys and two books available in total. Both options are 100% sustainable following an announcement last year to remove all non-sustainable plastic from McDonald’s Happy Meals in 2021.