MDR Brand Management expands with three offices in India

New offices in Bangalore, Delhi and Mumbai coincide with the two-year anniversary of company’s launch.

MDR Brand Management has opened three new offices in Bangalore, Delhi and Mumbai, coinciding with the two-year anniversary of its launch.

The offices bring MDR’s network to 20 locations around the world, including a global team headquartered in London.

The India arm of MDR Brand Management will be led by Ashish Saxena – former business head at Bradford License India – with a team of 15 brand management specialists. Ashish has more than 14 years of combined experience in brand management and retailing, developing and managing brands including Pepsi, 7UP and Fido Dido, Marie Claire Paris, University of Oxford, Manchester City, Swiss Military, Billboard, Hershey’s and Sony Pictures Entertainment.

India is poised to become the third-largest consumer market behind the US and China, with consumer spending expected to quadruple to nearly $6 trillion by 2030. In the last five years, online commerce has played a significant role in terms of broadening opportunities for international brands in India.

Portals such as Myntra and Flipkart have taken licences in multiple product categories to build strong brand portfolios and to lure increasingly brand conscious consumers.

“India is a market of untapped potential and scale for brand owners,” said Daniel Avener, ceo of MDR Brand Management. “From licensors and licensees to retailers and consumers, all stakeholders in the consumer chain are yet to fully benefit from the true value of brand extension, making India an exciting territory for international and home-grown brands to operate in.

“We look forward to welcoming Ashish and his team to MDR Brand Management, and to work on brand strategies for existing and new clients and to help realise the full potential of their brands within the Indian market.”

Ashish added: “I am delighted to join the MDR Brand Management team, a company with a proven track record in the field of brand management and an exciting portfolio of brands.

“With offices in Bangalore, Delhi and Mumbai, our geographic reach coupled with our established network and experienced team of brand experts will help us to leverage the right opportunities for MDR Brand Management’s global stable of brands. We also bring a number of our own global brands across a range of genres including fashion, lifestyle, corporate and food and beverage.”

The latest office openings cap off a successful two years for MDR Brand Management since its launch in September 2018. It has successfully built a diverse and international client roster that accounted for more than $1.1billion in licensed retail sales in 2019.

Having been appointed as the global partner to confectionery giant The Hershey Company, the team is working on brand extension and franchise developments across the globe for numerous brands including Hawes & Curtis, eve sleep, The Wombles, Reese’s, Revlon, Sophie la girafe and Amy Winehouse. The business also partnered with PURENorway on the launch of a new ethical canned water brand, PURENorway Water.

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.

MORE NEWS
ArgosBlackFriday500x500
 
Following its biggest shopping day of the year, Argos has shared insights on how the UK shopped this Black Friday, including top selling products, the busiest hour for shopping and more....
OhhDeerV&A500x500
 
Ohh Deer is expanding into the museums sector, welcoming V&A and Natural History Museum to its portfolio....
PaddingtonRowingBlazers500x500
 
The capsule is highlighted by two pieces directly inspired by Paddington's own wardrobe....
RubiesBluey500x500
 
The deal marks a significant expansion of Rubies' existing licensing for Bluey products in Australia....
PlayDohStarWars500x500
 
Play-Doh and Star Wars have 'Doh-ified' iconic characters from the Star Wars franchise with two new play-sets featuring the likes of the Mandalorian, Grogu, Luke Skywalker and Darth Vader....
job
 
Hearst UK is looking to expand its team with the hiring of a licensing assistant....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.