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MDR Brand Management secures The Wombles and Meat Free Monday tie-up

The Wombles are supporting the long-running campaign with the creation of four family-friendly plant-based recipes.

MDR Brand Management has revealed a tie-up between the relaunched Wombles brand and Meat Free Monday.

The Wombles are supporting the long-running Meat Free Monday campaign with the creation of four family-friendly plant-based recipes.

Each of the recipes is presented in a short animated film featuring one of the famous Wombles characters – Madame Cholet’s Cassoulet, Bulgaria’s Beetroot Burgers, Tobermory’s Tofu Scramble and Wellington’s (lentil and vegetable) Wellington.

The song featured in the recipe films was composed by Paul McCartney, especially for Meat Free Monday. The first recipe was published on Monday April 13 on the Meat Free Monday website.

“The Wombles were relaunched early this year to spread their positive message of local environmentalism,” explained Daniel Avener, ceo of MDR Brand Management. “The characters have been heavily involved with Keep Britain Tidy’s Great British Spring Clean and also feature in a series of fun animations across their @Womblesofficial social media channels to encourage all of us to adopt positive (Womble-style) behaviour, from recycling and tree planting and rethinking the way we travel, to reusing and refurbishing old items rather than sending them to landfill.”

Speaking on behalf of The Wombles, Great Uncle Bulgaria added: “We have always been vegetarians, so we love the Meat Free Monday campaign. Reducing the amount of meat we eat is good for the planet, good for animals and good for our health.

“Although we are living through difficult circumstances, the fact that most of us are having to cook more at home gives us an opportunity to experiment and try some plant-based recipes. We hope you enjoy what we have cooked-up in the burrow.”

Paul McCartney – who founded Meat Free Monday in 2009 with his daughters Mary and Stella – said: “We’re so glad that the Wombles are back and supporting Meat Free Monday. Taking part in the campaign is a fun and easy way to make a positive difference. So why not join them, join us, and give it a try?”

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