This ad will be closed automatically in X seconds.

MDR Brand Management unveils new CBD range with eve sleep

UK’s first high profile sleep CBD range follows on from success with gifting range in Boots over Christmas.

Following the successful launch of the ‘well slept’ gifting range in Boots over Christmas, MDR Brand Management has revealed that eve sleep is widening its strategic development for sleep wellness by launching the UK’s first high profile sleep CBD range.

The range initially consists of oil drops which will incorporate two CBD infused extracts – both renowned for aiding relaxation – and will be coming to market in Q2 2021.

With research commissioned by eve sleep revealing that nearly one in four UK adults admit that their quality of sleep is worse than ever as they are kept up by worries and the change in their routine, it’s no surprise that 27% of consumers feel lethargic and 23% feel sleepy from the moment they wake up.

The research also uncovered that the nation is struggling to switch off as 27% of the UK’s population are glued to their screens closer to bedtime, with a further 20% reading the news before bed, preventing them from winding down for sleep.

“The pressures of the pandemic have made wellbeing and good sleep an even bigger priority for us all,” commented Daniel Avener, ceo at MDR Brand Management. “Consumers are increasingly looking for natural, plant-based wellness and the CBD market is tipped to be one of the leading growth categories in 2021, turning consumer’s attention to its benefits.

“Sleep CBD is a strategic, innovative and important addition to eve’s growing portfolio of wellness lead products. More importantly, eve is a hugely trusted brand when it comes to sleep and has the equity and authority to be a leader in the sleep CBD industry.”

Cheryl Calverley, ceo at eve sleep, added: “At eve we are passionate about helping the nation sleep better, so they can rise and shine each morning. But the world has gone more than a bit crazy, and now more than ever it can take more than a comfortable bed to ease you into a soporific slumber.

“So over the past 12 months we have been expanding our product range, in particular, helping support and encourage our customers in introducing a moment of calm before bed. As such we are delighted to be partnering with an industry leader to develop our very own CBD range that can be easily incorporated into a bedtime routine, allowing the mind and body to switch off.”

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.

MORE NEWS
POC500x500
 
"Through partnerships with Products of Change, Licensing International, Black Lives Matter Licensing and more, all aspects of the day three programme will aim to educate, inspire and invite action within the brand licensing community."...
Sack500x500
 
The Sack Is Back for the Licensing Awards 2022 – and we want them to be more bulging than ever before. And we need your help....
Primark500x500
 
The pledge to freeze prices across many of its kids’ lines comes in response to the increasing pressure felt by households up and down the country....
Rainbow500x500
 
The mascot and character costume specialist is gearing up to return to the IAAPA Europe show, which runs from 13-15 September at London's ExCeL....
Pompidou500x500
 
ARTiSTORY continues to expand its growing portfolio of cultural partners, signing global licensing rights for Centre Pompidou, with a first stage of development in Greater China....
Epi500x500
 
The 'Fresh Dolls Fierce' collection has been developed in collaboration with Marvel to bring the strong, powerful and brilliant warrior characters from the movie to life....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.