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Me to You demonstrates evergreen appeal as licensed categories see growth

Carte Blanche reports significant growth in licensed categories as consumers look to sentiment-driven brand.

Certain brands are definitely coming into their own during the COVID-19 crisis – from board game properties and app developers bringing families together, outdoor toys and sports brands through to crafting products giving people an outlet to let off steam.

And, among these, sentiment brands are coming to the fore thanks to their timeless appeal and the way they allow people to connect with each other.

Indeed, Carte Blanche – owner of Me to You – has reported significant growth in its licensed categories, a trend which the company hopes will continue as 2020 progresses.

“We’re thrilled that consumers are still choosing Me to You as their go-to brand, especially within key categories such as nightwear and babywear where we continue to see fans connecting with us,” Talia Tester, licensing manager at Carte Blanche told Source. “With so much uncertainty surrounding us, the fact that our brands can provide some familiarity and comfort during this period is a testament to the strength of Me to You.

“I have been involved in many conversations over the past few weeks with our key partners and it has been very reassuring that even in these incredibly challenging and unprecedented times the same message has been echoed throughout: Me to You remains incredibly important, even more so now than ever before.”

Talia continued: “Having proven itself to be a consistent bestseller and the perfect gift brand, people continue to choose Me to You across multiple categories and markets.”

Grace Elphinstone, marketing manager at Carte Blanche, added: “For 25 years Me to You has held a very special place in the hearts of consumers who look to the brand to share the moments that matter with family and friends.

“When times are tough and we want to stay connected, show we care and reach out with a message of love and friendship, Me to You really comes into its own, enabling consumers to convey the sentiment they feel but can’t quite put into words.”

As part of its drive to help consumers continue to share the moments that matter, Me to You is providing regular posts across its social media channels including ideas and activities to stay positive and connection, as well as a number of posts supporting the modern day superheroes in the NHS, care homes, schools, supermarkets and delivery drivers.

Last week, its post in support of the #ClapforCarers campaign generated a reach of over 120K and strong engagement rates of almost 10%.

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