Hong Kong-based agency handles the classic brand in South East Asia and Greater China.
Hong-Kong-based licensing agency, Medialink has secured a deal to develop the licensing business for the classic The Little Prince property in South East Asia and Greater China.
The agreement has been secured with POMASE, the owner of The Little Prince brand, which Medialink has worked with for the past 16 years.
“Working closely with Medialink for 16 years to promote our evergreen lovely brand Le Petit Prince in Hong Kong, China and South East Asia has been a unique experience,” said Olivier d’Agay, president of POMASE. “Together we share the success of a long-term promotion campaign based on humanist and authentic values.
“We have plenty of new projects to develop in the next three years, from the education field to entertainment. We will also emphasise our charity activities through an appropriate vehicle and our contribution to a better world.”
Noletta Chiu, executive director of Medialink, added: “We are happy to continue long-term ties with The Little Prince, having worked together since 2004.
“During the past 16 years of cooperation, we have succeeded in bringing the brand to life in Greater China. We have developed a variety of high-end, best-quality merchandise for The Little Prince. We have also leveraged our extensive customer network to organise different entertainment and creative events, such as restaurant promotions, exhibitions and mall promotion campaigns.
Noletta continued: “Moreover, we have secured a long-term partnership with the first Little Prince licensed educational institution in the world – The Little Prince Language Centre, which opened in Shanghai, and has been followed by the opening of two centres in Shanghai and Shenzhen respectively, this year.”
June 29 will mark ‘The Little Prince Day’ – which has been promoted in Greater China for the past four years. 2020 will see the campaign expanded globally with the theme of ‘Life is a Journey’. New product lines and events will be launched featuring specially designed graphics.
2021 also marks the 75th anniversary of The Little Prince, with Medialink planning to further grow the brand through merchandise and events in Asia, as well as other opportunities.
Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.
