This ad will be closed automatically in X seconds.

MediaLink named licensing agent for Pets Rock in Asia

Agency will represent the quirky brand in Hong Kong, China, Taiwan and South East Asia.

Medialink has been named the licensing agent for the Pets Rock brand for Asia.

The company will be responsible for representing the quirky brand in Hong Kong, China, Taiwan and South East Asia.

Pets Rock – which was created by British art and design partners, Mark and Kate Polybank – is making substantial inroads into the Asian market. It already boasts numerous collections with apparel partners including Trendiano, Reshake (part of Mark Fairwhale) and Nasty Palm.

The brand has also enjoyed collaboration with the likes of Starbucks, Virgin Media, LeSportsac and Costa Coffee and, most recently, with KFC and Dr Cink.

“Medialink values long-term partnerships and that’s why we are so excited to work with an outstanding brand like Pets Rock, as we both share the same values,” said Noletta Chiu, executive director at Medialink. “We have always strived to be innovative in our brand collaborations as seen in the many accomplishments of Medialink over the years, and Pets Rock has also sparked a lot of creative ideas by its style and humour.

“We look forward to achieving more success for the brand across the region through this long-term partnership.”

Kate Polyblank added: “We’re extremely excited to have Medialink onboard to represent our iconic characters across the territory, and to be able to build on the success of Pets Rock together.

“We trust that our brand will be in good hands, and we do look forward to engaging with our fans and taking the brand to new heights.”

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.

MORE NEWS
B&LLAs24finalists500x500
 
The finalists in the Product, Property, Retail and Rising Star categories for the Brand & Lifestyle Licensing Awards 2024 have officially been revealed....
MiffyGaleries500x500
 
Two shop-in-shop activations have opened their doors in Galeries Lafayette Paris Haussmann for the classic brand....
TombRaider500x500
 
Video games developer, Crystal Dynamics, has signed the video game and geek culture specialist agency to represent Tomb Raider products for merchandise licensing....
HarlemGlobetrotters500x500
 
The Harlem Globetrotters - famous for fusing sport and entertainment - have signed with IMG to further develop the brand in anticipation of its 100th anniversary milestone in 2026....
RitaOra500x500
 
Primark is continuing its ongoing fashion collaboration with Rita Ora with a new spring collection combining a fresh floral colour palette with new designs....
F1Topps500x500
 
Formula 1 has confirmed a multi-year renewal of its partnership with Topps, which will see the Fanatics-owned company continue as the official licensee of Formula 1 trading card and sticker collections....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.