Agency appointed to handle IP by Cyber Group Studios in Asia.
Cyber Group Studios is continuing to build up its partners for Gigantosaurus, appointing Medialink Group as licensing agent for Asia.
The deal will strengthen the exposure of the preschool brand and create new licensing opportunities in Southeast Asia including Taiwan, Thailand, Vietnam, Singapore, Philippines, Malaysia and Indonesia.
Medialink is aiming to further grow the merchandise, tie-in promotions and events business for Gigantosaurus.
“Gigantosaurus is the perfect preschool brand for licensing; both boys and girls love it very much,” said Noletta Chiu, executive director at Medialink Group. We are excited to work together with Cyber Group Studios.
“As a licensing agent, Medialink has the expertise and experience in building strong preschool brands in Southeast Asia. We have made successful launches and events for international preschool brands that are well supported by consumers and retailers alike. With our strong network in the market, we have the leverage to further develop Gigantosaurus in toys, home products, apparel, characters’ meet and greet, and mall events. We look forward to bringing new and successful elements to Gigantosaurus.”
Bruno Danzel D’Aumont, international licensing and marketing at Cyber Group Studios, added: “Gigantosaurus is a global brand with an ambitious merchandise licensing programme. We are delighted to work with Medialink as licensing agent in Southeast Asia.
“Medialink has a talented team with a strong experience and great expertise in the licensing business and retail development. I am confident that they will contribute to the success of Gigantosaurus in all product categories.”
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