FMCG specialist, Solent Group has welcomed popular industry executive, Mel Beer, as its new head of licensing.
Mel (pictured) brings with her over 25 years’ experience in licensing, brand management and retail, forging successful partnerships and driving brand growth.
Most recently at Penguin Ventures, Mel will now oversee licensing strategy, partnerships and brand collaborations across Solent’s diverse product categories including reusable bags, health and beauty, house and home and food and snacks.
“It is an exciting time for us at Solent as we welcome Mel to our team. Her expertise and fresh perspective will be key in expanding our licensing portfolio,” commented Tracey Dobkins, ceo at Solent Group. “Her passion for brand-building and strategic vision align perfectly with our mission to create innovative, sustainable products that resonate with consumers.”
Mel continued: “I am super excited to join Solent Group at such a pivotal time in the company’s growth. Solent’s dedication to sustainability and innovation is truly inspiring and I look forward to working with the talented team to build upon this strong foundation. I’m looking to build meaningful partnerships with licensors and retailers to grow our licensed offering for consumers, while contributing to a more sustainable future.”
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