Mentos adds some colour with Sally Hansen collection

Perfetti van Melle unveils limited edition collaboration in the nail polish category.

The Mentos brand has teamed with Sally Hansen on a new limited edition nail polish collection.

The ‘Sweet Treats for Spring’ collection features eight shades, with a mix of brights and pastels in glitter, créme and pearl finishes.

The collaboration was brokered by Lisa Marks Associates, the licensing agency for the Mentos brand.

“Sally Hansen Insta-Dri x Mentos pairs two iconic brands in an irresistibly sweet collaboration,” said Celia Tombalakian, vp, global marketing for Sally Hansen. “Together, we’ve brought the fun, freshness and fruitiness to the nail polish category – just in time for spring.”

Christine Cool, area licensing manager at Perfetti van Melle, added: “We are truly wowed by the way Coty has captured the spirit of the Mentos brand in this original and playful Sally Hansen x Mentos collection with its stunning spring colours.”

Lisa Marks, president of LMA, continued: “We are thrilled to announce this significant partnership with two brand leaders, which infuses the fun colours and personality of Mentos with Sally Hansen’s incredibly popular quick-dry nail polish. This special collection is sure to be loved by fans of both brands around the globe.”

Want to read more news like this? Simply sign up to our daily digest in the box below. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.

MORE NEWS
RBPyjamas500x500
 
Brands including Hey Duggee, Bing and Baby Shark among others feature in the new pyjama range....
MiffyConverse500x500
 
Pop Trading Company combines two classics as Miffy meets the Converse Jack Purcell Pro....
StoryhouseCoco500x500
 
The company has acquired magazine rights for the fast growing Moonbug preschool brand....
POCEarthDay500x500
 
Initiative will see one tree planted for every person who joins Products of Change in April and May....
MagicMark500x500
 
Marc Ollington joins in new role which has been created to build on the continued growth of the company....
VayyuPeanuts500x500
 
New line with luxury eco-sustainable lifestyle brand will feature designs by fashion students from a UK university....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.