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Merchantwise adds Moose’s Magic Mixies Mixlings to roster

Merchantwise has confirmed that it will be representing Moose’s Magic Mixies Mixlings across Australia and New Zealand.

Moose’s Magic Mixies cast a spell across the toy industry last year, selling out at major retailers internationally and becoming a social media sensation.

From the highest grossing sku in Moose history and number one Moose item globally to number four new property in the UK last year, Magic Mixies has received a number of awards including TOTY for Creative Toy of the Year, Toy of the year in Australia, France and Spain, a National Parenting Award and has been listed as a Toy Insider Hot 20.

The brand continues to captivate the imaginations of children, with a digital content series including an 11-minute Mini Movie and 6 x 5-minute episodes now available on YouTube.

Already nominated for collectable of the year at this year’s September TOTYS and topping hot holiday toy lists globally, Magic Mixies Mixlings is aiming to recreate the magic of its predecessor.

Merchantwise has confirmed that Caprice will spearhead a cross category launch of apparel, accessories, bags, footwear and homewares. Further licensing opportunities for the brand are currently underway, with consumer products slated for release from February 2023.

“We are delighted to be representing Moose’s Magic Mixies Mixlings across Australia and New Zealand,” commented Kerryn McCormack, md at Merchantwise. “A truly magical brand, Magic Mixies Mixlings is certainly enjoying great success across the globe and in the competitive digital space.

“Together with Caprice we will deliver an extensive and appealing apparel range and are looking forward to the launch of consumer products from early next year which we are certain will experience the same success as the rest of the world.”

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