“We are excited to be working with Australia Post and leading another world first for the Minecraft brand.”
Microsoft’s Australian and New Zealand licensing agency for Minecraft, Merchantwise Licensing, has secured a deal with Australia Post to produce a new Minecraft themed licensed stamp pack.
Designed by Australian creative agency, Three Scoops, the Minecraft licensed stamp pack – which launches today (1 June) – includes 12 stamps featuring many of Minecraft’s characters and iconic images in Australia Post’s MyStamps range.
The launch is supported by a strong digital campaign including eDM marketing and activity across social platforms from Minecraft and Australia Post including Instagram, Facebook and Twitter. Microsoft Australia will also support across owned social channels.
The new deal follows on from the world’s first Minecraft Scavenger Hunt game activation, which Merchantwise secured with Australian retailer BIG W earlier in the year.
“We are excited to be working with Australia Post and leading another world first for the Minecraft brand,” commented Kerryn McCormack, general manager at Merchantwise. “Stamp collecting continues to be popular here in Australia and is seeing a significant resurgence across all age groups making this licensing deal with Australia Post perfect for Minecraft which is globally loved by gamers of all ages.
“We just launched our licensing campaign for the brand last year and Minecraft has already won ‘Boys Licence of the Year’ at this year’s 2021 Australian Toy Association Awards. We can’t wait to continue rolling out more product launches like this to satisfy the ever-growing Australian demand for the brand.”
Michael Zsolt, philatelic manager at Australia Post Group, added: “Our licensed stamp packs are a wonderful way to engage children with their favourite themes and interests.”