Merchantwise has secured a world first reusable nappy deal for Magic Light Pictures, with The Gruffalo and Other Stories and Designer Bums.
The deal – which also includes wet bags, bedding and sleep – sees the globally loved prints from brands based on books by Julia Donaldson and Axel Scheffler, appear across the whole collection.
The reusable nappies and swim nappies join a selection of wet bags in a variety of sizes and accessories featuring prints from The Gruffalo, The Gruffalo’s Child, Room on the Broom, The Snail and the Whale, as well as Zog and Stick Man.
Accessories include training pants, bib, smock, change mat and play mat.
The range also includes colourful and fun bedding and sleep pieces including swaddle, change pad cover, cot sheet, single fitted sheet, pillow case and single blanket.
“We are beyond thrilled to have secured this world first partnership with Designer Bums for Magic Light Pictures’ The Gruffalo and Other Stories,” commented Kerryn McCormack, md at Merchantwise. “Not only does this partnership extend to reusable nappies but it is an impressive and extensive range including wet bags, bedding and sleep products which all feature the beautiful artwork from The Gruffalo, The Gruffalo’s Child, Room on the Broom, The Snail and the Whale, Zog and Stick Man.”
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