Partnership sees the launch of new personalised online store.
Toy specialist The Entertainer has become the first retailer to launch a personalised online store powered by Merchmaker.
The store – which can be found at https://createyourown.thetoyshop.com/ – allows customers to customise products by adding text and selecting colours.
It also means that The Entertainer can host products outside the toy category – with key brands featuring across items from accessories and clothing (t-shirts, pyjamas, sweatshirts) to homewares (towels, cushions, mugs, lunch bags).
Brands available include PAW Patrol, Blaze and the Monster Machines, JoJo Siwa, Spongebob Squarepants, Beauty and the Beast, Spider-Man, Frozem, WWE, Power Rangers and Thunderbirds Are Go among others.
Charlotte Clisby, chief commercial officer at The Evode Group, said: “We’re thrilled to be partnering with The Entertainer on what is a unique and exciting venture for all involved.
“The print on demand and personalisation business is growing significantly across the globe and The Entertainer will be at the forefront of this in the UK.”