This ad will be closed automatically in X seconds.

Metrostar saddles up with The Jockey Club

Horseracing organisation kicks off licensing programme with appointment of global agent.

The world’s most prestigious organisation in horseracing, The Jockey Club, has begun its global licensing programme, appointing Metrostar as its global licensing agent.

Founded in 1750, The Jockey Club is governed by Royal Charter and with Her Majesty The Queen, Elizabeth II, as patron, it owns 15 of Britain’s leading racecourses, racing properties and stages events attended by the sport’s biggest stars, royalty and celebrities.

The portfolio includes The Investec Derby at Epsom Downs, The Festival Presented by Magners at Cheltenham and The Randox Health Grand National at Aintree, the world’s most famous horserace which is watched by millions globally.

The Jockey Club has made steps into collaborative programmes through product partnerships and activations with car maker Bentley and fine jewellers, Boodles.

Metrostar is now seeking to grow the space through partnerships with prestigious brands and retailers across the world, building the premium and international lifestyle brand.

A style guide has been produced by Powerstation Studios.

“The Jockey Club is a quintessentially British sport and lifestyle brand full of history and heritage, yet strongly associated with the very best in fashion, flair, food and, of course, world-class horseracing,” said Claire Potter, md of Metrostar. “In making its fascinating collection of assets available to partners, it offers the possibility of completely unique products and collections for a sophisticated international audience. We are tremendously excited by its potential.”

Rebecca Hamilton, group head of marketing for The Jockey Club, added: “We are very excited to work with like-minded, forward-looking brands to bring our spirit to life and create stand-out collections.

“We are keen to develop beautiful, high quality products and experiences for men and women, which represent a special calibre of style and with the thrill of horseracing at its heart.”

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter.

City Football Group has unveiled a new collaboration with Sony Pictures Television which will see the creation of new original scripted, non-fiction and kids' TV projects for worldwide audiences - as the group looks to be 'part of the next evolution of the game'....
For the collaboration, Roma will develop a collection of baby products and toys using the RHS logo on both the products and packaging, as well as RHS-supplied designs for the colour fabric elements of the products....
Ahead of the kick off of the Paris 2024 Olympic Games, Team GB has secured a new deal with UK-based sports memorabilia specialist, Memento Exclusives....
Posh Paws International and its parent company Whitehouse Leisure International will be producing Mr Bean plush for both the retail and amusement/leisure sectors, as well as designing and producing a range of Mr Bean novelty key chains and mugs....
The Unicorn Academy magazine will go on sale in October, hot on the heels of the second drop of the animated series on Netflix and Spin Master's own toy launch for August....
Focus Brands - the brand licensing division of Hela Apparel Holdings - has secured an exclusive long-term licensing partnership with Reebok to design, source and distribute branded outerwear for adults and children in the UK and Europe....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.