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MHG Licensing adds Rachel Ellen partners

Carousel Calendars, Widdop Bingham and Bothy Threads all on board.

MHG Licensing has added a trio of new partners to the licensing programme for leading greeting cards and design brand, Rachel Ellen Designs.

Kicking off the newcomers, Carousel Calendars will be producing three different formats of 2017 dated stationery – a wall family organiser, slim and a fashion diary.

Martin Rees-Davies, head of licensing at Carousel, said: “I’m delighted to be working with Rachel Ellen Designs, which is such a prestigious and instantly recognisable brand. We jumped at the opportunity when it arose through MHG Licensing as we’ve admired Rachel’s characters and designs for many years.

“In keeping with the Rachel Ellen look, we have applied a fresh new approach to our design which we hope will have great appeal to both existing supporters of Rachel’s products and new customers alike.”

In addition, Widdop Bingham will be launching a range of gift lines including money boxes, ceramic mugs, photo frames, wall plaques, height charts, book ends, clocks and storage.

Finally, Bothy Threads will feature Rachel’s hand painted characters in a new cross stitch range. The line of kits is specifically aimed at the children’s market.

The limited edition collaboration includes items ranging from hats and scarves through to polos, t-shirts and track jackets....
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